Sustainability is the need of time and not because it’s a brand new idea. It is gaining recognition because it is becoming clear that living sustainable lives is just something we “should” do for the environment. We must do it as it has become a prerequisite for the ecosystem to preserve our qualities of life through the use of sustainable materials. A cost reduction and extended life-span seem reason enough to convince anyone into building a sustainable home. But what sort of materials are used to make a sustainable home last so long and make it so cost-efficient is a very pivotal question. Especially elements such as tiles and paints. These two elements are vital in conserving energy and saving money in the long run. Let’s analyse the market potential of each of these products in India.
Market Potential Analysis;
Indians are now spending heavily on painting, in order to bring a new life to their homes, following which paint companies are launching highly advanced products.
According to rncos.com/Market-Analysis-Reports,the growth in the Indian paint market is driven by rapid urbanization, emergence of the middle class, increase in disposable incomes, growing infrastructure, increase in the tendency to spend extravagantly and growing young population inclined towards leading a lavish lifestyle. On the back of such advocacies, it is anticipated that the Indian paint market will post a CAGR of around 13% during 2013-14 to 2017-18, according to the new research report, “India Paint Industry Outlook 2018”. According to the analysis, the shift from solvent-based to water-based paints is a trend now being followed in the paints industry. Also, the rising preference for the water based paints have raised the demand and penetration of the emulsion paints all across the country, especially in the Western part of India, with more people captivated by it and making it a fashion statement. In the recent years, interior and exterior paints have administered high growth due to the increasing awareness among people regarding the benefits of these variants. Although large share in the paint market is conquered by the interior paints, the exterior paints benefits such as anti-dirt pick up, its property to be water-repellent and long durability are leading to the popularity of exterior paints market in the Indian paint industry too.
business-standard.com, also reported that, the Indian paint market is expected to reach Rs.70,875 crore by 2019-20 from around Rs.40,300 crore in 2014-15, the paint industry’s apex body projected. The decorative paint market is expected to witness CAGR of 12.7 percent and the industrial paint market CAGR of 9.5 per cent, according to Indian Paint Association (IPA)’s to be launched report on the Indian Paint Market – “Size & Future of coating industry” compiled by Nielsen Corporation. The split of the decorative paint market to industrial market is around 75-25. The industry had grown at a CAGR of 12.9 per cent from 2011-12 to 2014-15 in terms of value, it said adding that for FY 2014-15, the per capita consumption of paint in India was estimated at 3.34 Kg. High growth was witnessed for Exterior and Interior emulsions in the decorative paints category and Auto refinish and Powder coatings in the industrial paints category.
According to technavio.com, India is the third largest tiles market in the world. While the global tiles production grew at an annualized rate of 6.3% for the period 2006-2013, tiles production in India grew almost double at 12.0% during the same period. Ceramic tiles that accounts for close to 60% of the total tiles demand in India is expected to grow at a CAGR of 8.7% for the period 2014-2019.
cctas.com reports that the Indian tile industry, despite an overall slowdown of the economy continues to grow at a healthy 15% per annum. Investments in the last 5 years have aggregated over Rs. 5000 crores. The overall size of the Indian ceramic tile industry is approximately Rs 18,000 crore (FY12). The production during 2011-12 stood at approx. 600 million square meters. The Indian tile industry is divided into organized and unorganized sector. The organized sector comprises of approximately 14 players. The current size of the organized sector is about Rs 7,200 Crores. The unorganized sector accounts for nearly 60% of the total industry bearing testimony of the growth potential of this sector. India ranks in the top 3 list of countries in terms of tile production in the world. With proper planning and better quality control our exports (presently insignificant) contribution can significantly increase. Ceramic tiles as a product segment have grown to a sizeable chunk today at approximately 680 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times.
The key drivers for the ceramic tiles in India are the boom in housing sector coupled with government policies fuelling strong growth in the housing sector. The retail boom in the Indian economy has also influenced the demand for higher-end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry. The main product segments are the Wall tile, Floor tile, Vitrified tile and Industrial tile segments. The market shares (in value terms) are 20%, 23% 50%, and 7% respectively for Wall, Floor, Vitrified, and Industrial tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.
Thermatek thread binds them both
As we strive for high-performing cool roofing system, we should ask ourself how mixed products fit together to assure functional harmony and maximize performance. Such synergetic benefits may well result from the combined application of THERMATEK® products. Thermatek is the World’s first Cool Roof Tile, introduced way back in 2003, when the concept and advantages of cool roofs was not known worldwide.
ISHAAN INDUSTRIES provides you with access to a wide range of complementary products for thermal comfort, viz., THERMATEK® HEAT RESISTANT TERRACE TILES, THERMATEK® COOL MORTAR and THERMATEK® Colored Heat Reflective Paint .
Every complimentary product has gone through a rigorous qualification process before being added to the company’s catalogue and as a result, is assured to support ready. You can be assured of shorter lead times through their well-defined supply chains with regional contacts through which you can order and procure your total THERMATEK® products.
THERMATEK® Heat Resistant Terrace Tile is the core of ISHAAN brand of products. It is their signature product that not only replicates the benefits of conventional cool roofing product but also incorporates new and improved properties and attributes with major advantages for buildings and homes which suffer daily barrages of solar radiation and absorption through roofs. This super-strong and multi-component tile is known for its cool attribute. It is the latest generation of cool roofing – functional, durable and ideally suited to your special projects and homes. Used in new construction, it allows you to minimize substructure cost from the initial planning stages. This means substantial construction cost savings. On renovation projects, it can often be applied directly to existing terrace sans brick jelly concrete/brick bat coba to provide a long-lasting and heat resistant cover.
The product has won public approval. Field assessment of roof systems with THERMATEK® establishes not only existing performance attributes but also shows that the physical properties of the 30+ evaluated roofs in hot climatic zones were positive regardless of the age of installation and that these properties point to the longevity of the product.
All these facts significantly expand your grasp of the added value of using THERMATEK®, challenge other cool roof products such as reflective coatings, foam insulators and porous insulators and ask you by a comparative study to see the big picture by selecting the right one for your need.
Heat resistant paint and heat resistant floor tiles are the new applications in today’s world in respective segments. Exterior paint is being used for heat reflective purpose and tiles are being used to stop heat ingress into the building. Both are contributing towards energy efficient envelopes. Apart from aesthetic, both are being used for their utility.
The Thermatek Edge
THERMATEK® is a key in intercepting skyrocketing temperatures from penetrating through the roof into the building as heat.
Under very clear skies, up to 1200 w/m2 of solar radiation reaches the rooftop. The resultant roof temperature can rise above ambient air temperatures by as much as 32° C. Imagine ordinary household hair dryers every 10 feet in both directions of your two-dimensional array: that is the intensity of the sun’s energy incident upon a rooftop. The radiation the roofs capture from the sun ingresses to the building interior. Using THERMATEK® alleviates solar heating loads inside the building which in turn lowers electricity requirements. In other words, the interactive activities of occupants with the THERMATEK® installed building to maximize comfort empower the resident and return to him the control over his cooling costs and roof longevity.
Some of the advantages of THERMATEK® are:
- The best means to counteract the deleterious effects of high heat levels
- The push to lower temperature inside home for thermal comfort
- Proven energy efficiency, environmental responsibility, heat resistance, and long-term performance
Savings on cooling costs
The way to extend the life of roofs, since a cooler roof would tend to undergo less expansion, and thus experience less wear and tear under the sun
Very cost effective over time because it outlasts conventional roofing and requires little maintenance.
S-2, Sri Ranga Kripa Apartments
Plot No. 8&9, 2nd Street,Udaya Nagar
Porur, Chennai 600 116.
Contact Person: Mr. A.C. Ravi Rangaswami
Mobile: 99620 27654