Case New Holland Construction Equipment (India) Pvt Ltd, the Indian arm of CNH, popularly referred to as Case- India, considered a global leader in construction equipment has made rapid forays into the Indian market with its range of quality products.
Propelling the company’s growth story in the Indian market has been its flagship backhoe loader- CASE 770. Driven by a 76 horse power engine , this mean machine has got a higher breakout force and digging depth compared to other contemporary product offerings, making it ideally suited to work in Indian conditions. The CASE 770 backhoe loader has also gained widespread acceptance in the hiring segment due to its low fuel consumption and operating cost.
The CASE 851 model has also been yet another runaway winner from the company. This backhoe loader in the 96 hp category comes with dual stage pump with load sensing system, which results in higher productivity and fuel efficiency. The 4-wheel drive version of this model has gained good acceptance in the tough hilly terrains of North East and Nepal, due to higher wheel torque and force.
To expand and retain its market presence, Case India will bank on its manufacturing facility at Pithampur, Madhya Pradesh which is fully integrated to its global manufacturing network and currently building backhoe loaders and vibratory compactors. The plant is equipped with state-of-the-art facilities, such as high precision laser and cutting machines, welding robots, CNC machine tools, a new automated powder coating system and a variable speed assembly line. The plant also holds ISO 9001 certification for design and manufacture of construction and road building equipment and ISO 14001 certification for environmental management to roll out quality products.
For enhanced product support, the company is making its dealers’ network strong. CNH-India is strongly committed to assist its 58 dealers to grow their own business and increase the value that they will have from Case brand in terms of products and services for better customer support.
The marketing offices of the company are spread across the country at 18 strategic locations. CNH- India expects to have a dominant presence in India’s backhoe loaders market by increasing its customized product portfolio, backed by its unmatched engineering expertise gathered from its operational presence in major construction markets across the globe, in the near future.