Home Articles New BKT: An off-highway tyre manufacturer on a roll

BKT: An off-highway tyre manufacturer on a roll

573

The very word ‘BKT’ has become generic with world-class off-highway tires. With over 25 accomplished years of global leading presence in this highly specialized tires segment, Balakrishna Industries (BKT) is all set for reaching further dizzying heights. BKT enjoys principal presence in five continents around the world, encapsulating a staggering 130 countries and over. It is the preferred supplier to International OEM’s in industrial, construction and agricultural tire segments, and has grown since its inception in 1988 into a diversified industrial conglomerate exporting its expansive range of ‘Off-Highway

Solutions’ to the world.

Quality conscious users which adhere to stringent conformity standards in countries like Europe and America prefer BKT as their supplier, thus implying that every BKT product is superior most in creation and delivers expected performance. This is achieved by using the foremost quality of raw materials that are processed through the most advanced and developed technology creating a BKT product. The stringent commitment to quality can be gauged from the fact that each product passes over a staggering 450 stages of tests. With the result BKT tires have the lowest claim ratio in the industry.

As of today, BKT has four state of the art manufacturing plants spread across India and provides over 2300 different SKUs (Stock Keeping Units) for various kinds of applications. The company has products from 5” rim diameter to 54” rim diameter for vehicles ranging from trailers, forklifts, etc. to technologically advanced machines like high horsepower tractors, combines, harvesters, GPS controlled vehicles, articulated dump trucks, high-speed cranes, sophisticated port vehicles & container handlers, etc.

Strong R & D Focus

A strong research and development focus has been one of the cornerstones of the company’s remarkable success story. Year after year since its inception, the company has invested heavily into research and development of new products and advancements in their existing line.

The results are tremendous. BKT’s R&D team is touted to be one of the best in the country amongst other companies in the business and has many advancements and original creations to its credit, developed in response to the needs of their elite customers all around the world.

BKT is the first tire company in India to produce the all-steel radial OTR tires. All of this possible because of the interest the leaders of the company take into the possibilities of research.

BKT has a modern dedicated R&D facility equipped with state of the art technology which can develop various types of rubber compounds required for manufacturing tires for various applications. Their testing labs are one of the most advanced in the country and match up to the ones abroad. And yet, to ensure maximum assessment before its products are rolled out to the markets, BKT is also associated with various testing facilities across Europe.

A Pioneer

BKT is at the forefront when it comes to new product development. The company caters to an expansive range for clients all over the world, thus has to be very proactive and in sync with their growing and changing needs. BKT develops about 150-160 new SKU’s (Stock Keeping Units) every year in response to these ever changing requirements of their consumers.

They have exclusive facilities to develop new compounds and technology which keeps adding new products to its already gigantic range of solutions every year. The company has its own mould plant which enables them to have the fastest turnaround time- that is from a new concept to product availability in the market.

CSR Initiatives

BKT has also been in the forefront when it comes to corporate social responsibility (CSR) initiatives. The company is involved in various social causes starting from ensuring safe health to its workers and their loved ones by opening a fully-fledged Hospital near their Aurangabad plant, to building a modern school in Rajasthan for Underprivileged girls.

There are various provisions made for socio-economic development of areas near their many research and manufacturing facilities. Among others, the primary cause that BKT is working towards ensuring better education and health for the underprivileged, for which the company runs many programs and activities. BKT has recently associated with UNICEF for sponsoring few of their child development programmes worldwide. Then there is its initiative towards the environment, which BKT is so passionate about that it has included the model of Environmental friendly business as a core element of the company.

Environment & Energy Saving Initiatives

Ever since its inception, BKT has been very conscious about protecting the environment. Today, BKT’s efforts to reduce carbon footprints have been recognized by the businesses they deal with and even the government of India, where it operates. The company adopts latest technologies in its plants to reduce environmental emissions. It has also set up windmills in Jaisalmer, Rajasthan for generating green power which fulfils almost 40% of the energy needs of its northern India based manufacturing units.

BKT has taken its green initiative one step further by changing the design of its logo and involving its green philosophy as part of it.

Agreement with Monster Jam

A sincere commitment to quality and superior products has seen the company forging ahead in its field. One of its recent achievements has been the multi-year agreement that the company has signed up as the official and exclusive tire sponsor of the prestigious Monster Jam and its fleet of Monster Jam trucks. Through 2018, BKT will have an on-site presence at Monster Jam produced in over 100 cities in North America, as well as the growing Monster Jam tour, which will be announced in the near future. With Monster Jam being globally popular, the agreement is yet another feather in the cap of BKT.

For further details:
Balkrishna Industries Ltd
C/15, Trade World, Kamala Mills Compound,
Senapati Bapat Marg, Lower Parel,
Mumbai – 400013,
Ph: +91-22-66663800
E-mail: apc@bkt-tires.com
Web: www.bkt-tires.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here