Sinicon, established in 1994, has been contributing its share of knowledge in improving the living quality of people by way of providing them with superior quality products made on the latest technology platform. The company has since diversified to different business verticals maintaining its philosophy of providing the best of its class products to the customers. Sinicon has always been passionate about innovation and excelled in integrating the innovative spirit of the application and engineering team that enabled the company to produce some of the world class products. Sinicon products are manufactured under strict quality control and assurance systems and the processes are controlled through ISO 9001-2015 standards apart from implementing in-house quality schemes and TQM practices.
On the verge of innovation happening across the construction industry, Masterbuilder had one to one conversation with Mr. V. Revindran, Director, Sinicon Controls (P) Limited, wherein he shared insights on company functionality areas, Sinicon PP Heat Proofing Plaster Aggregate, USP, Market Potential and much more.
Could you Brief about the company
Sinicon’s focus of business has been around water and power conservation and we are manufacturing some of the finest and exclusive products for this application. The management philosophy and operational methods of our company, Sinicon, recognizes customer satisfaction as minimum responsibility and customer delight as an ultimate objective. Our commitment to customer satisfaction will be accomplished through continuous improvement of business processes and procedures and customer delight through business leadership which calls for efficiency and emotional involvement of each employee of the company.
Sinicon has always been passionate about innovation and excelled in integrating the innovative spirit of the application and engineering team that enabled the company to produce some of the world class products. Sinicon PP is of such an initiative and it makes people living in buildings situated in tropical and extreme climatic conditions comfortable.
Can you tell us about Sinicon PP Heat Proofing Plaster Aggregate?
Sinicon PP is made out of a unique volcanic glass, a large deposit of which is found at only one location on the earth which is South Africa. Sinicon PP is made using a feed from these mines using patented manufacturing process to convert it into well-sealed tough glass granules which are ideally suited for use with cementitious and other binders. The Sinicon PP granule structure is that each tough granule comprises a froth of glass-walled closed cells each enclosing a near vacuum. Sinicon PP is, therefore, best described as comprising millions of tiny sealed “thermos flasks”, making it absolutely unique and unrivalled insulation and fireproofing material. In the construction industry, Sinicon PP is used as Heat Proofing Plaster Aggregate and it can replace sand in plastering. Once the plastering is done using Sinicon PP and Cement instead of Sand and Cement the building get heat and fire proofing property. Therefore, the building interior will become cool during summer and warm during extreme winter. The use of air conditioner and heater can be substantially reduced if not avoided.
What are the challenges faced in your Sector?
This segment is fairly new and at present, we are addressing the challenges associated with the marketing of a unique product. The product is close to 12 years in India and company is aggressive in its marketing effort since the old installations proved to be very efficient and the customers have given full mark to our product. We were able to derive almost 100% satisfaction from our customers. There was also some concern about the price of the product in the past, however, it is now very much within the acceptable level of the potential customers.
What is your USP? What market segment do you target?
We are addressing all segments, i.e residential, commercial and industrial projects and again on the basis of specific requirement. These requirements are based on their heat proofing and comfort need, energy efficiency/savings and capital savings on HVAC and for meeting Green Certification requirement. As far as the USP is concerned Sinicon PP is a wonderful masonry material and it forms part of the building, unlike any synthetic material which needs to be incorporated into masonry structure with special methods.
How is the market potential for your industry?
We have very good market for Sinicon PP in India, Saarc and Middle eastern countries. Retrofitting of existing buildings using Sinicon PP heat proofing plaster/screed to address the heat/cold issue to help them improve their interior climate quality, comfort is a huge market. A major need for this is not just to meet the comfort level but people want to avoid use of air conditioners/heaters which are generally unhealthy for inhabitants. Secondly, Sinicon PP being a certified green product by GRIHA as well as IGBC, it is being incorporated in the buildings designed and constructed in accordance with the green building guidelines for obtaining green certifications. However, the buildings designed and already constructed in the conventional methods but redesigning and integrating materials that would give comfort and operational benefits and also intend to go for green certification is another market for us. Apart from these markets there are many industrial and commercial applications where Sinicon PP deliver extremely good result.
What are the new trends in your industry?
There are different types of products and methods for heat proofing of the building practiced in the construction industry. The traditional brick bat coba is not giving way to new methods. For roof application UV Reflective Coatings and SRI tiles are popular however it is not so effective when the dust and dirt accumulate on the surface. Moreover, the reflective coatings are having a limited life of functional efficiency. Other methods like vermiculite and perlite based lightweight material had come to the market as special application with much fanfare but disappeared due to its failure in addressing the challenge. In projects, XPS is being used widely; however, there is a school of thought that it is not a green material. XPS is not a masonry material either and is accommodated to meet the heat proofing need of building. The maintenance required after few years of XPS installation due to poor implementation is a huge cause of worry. However, Sinicon PP provides a versatility in terms of its application and life as it is a sand replacement in the screed and plaster application and is a 100% masonry material. Sinicon PP can be applied like a normal plaster and it is not a special application. A skilled mason who does the general plastering work can do Sinicon PP Plastering. This has been appreciated by the contractors who are engaged in screeding and plastering work..
Tell us a little about the current project where your products & Services have been used.
There are many projects of all sorts; residential villas, apartments, commercial and industrial buildings. Since Sinicon PP is a versatile product it is being used in different applications. Though mostly it is being used for the roof, ceiling and wall plastering of all types of buildings there are many other applications such as fireproofing, flooring, building up of floors, fire rated walls, architectural application etc. From the residential project’s perspective apart from apartment projects, Sinicon PP has been widely used in heatproofing plastering of villas of different sizes varying from an area of more than 50000+ sq. ft to 500sq.ft. Aiding protection to the structural reinforcement system used on reinforced concrete, brickwork, steel and timber is another area of application where the product is being consumed.
What makes it special and what is the project cost?
The specialty of the product is in the application method itself as it just replaces the sand in plastering thus makes it easy to adopt in the buildings. There is no need for any additives or air entraining methods as Sinicon PP plaster/concrete does not rely on air-entrainment and can be cured under any conditions of vibration. Once cured, the product exhibits surprising strength in comparison to other lightweight concretes.
The cost of Sinicon PP application can be recovered in a short period of time. Our study shows that in most cases the ROI is instant if not within months depending upon the nature of the project and the use of heating and cooling infrastructure. There can be a substantial amount of capital saving by way of reducing the HVAC capacity, associated electrical cabling, and distribution equipment rating, reduced capacity of the backup power system and moreover the total connected load of the building.
Your views about Green Building and Sustainability
Though Indian history of green building initiative is over 15 years the green footprint so far achieved is around 6.6 billion Sq. Ft. However, what is important is the current growth in the green building footprint which is highly encouraging, and we have to appreciate the leadership of IGBC and GRIHA for the same. It is expected to touch 20 billion Sq. Ft of green building footprint in India by 2022 which is indeed a remarkable figure. Sinicon PP is approved by GRIHA and GreenPro and is the first green-certified Heat Proofing plaster aggregate in India.
All big projects are supposed to adopt environmentally sustainable measures. But it is found that often this is ignored. Your comments?
The general perception is that if the sustainability measures are incorporated in the project especially in the non-green certified projects, the cost of the project will go up. At many times the full study of the benefits is not conducted, and builders presume that it is an expensive affair.
At the current level of the construction activities happening in our country, exploitation of the natural resources needs to be regulated and the government must encourage all projects irrespective of its size to adopt sustainable solutions. All government projects must be complying with green ratings of respective standards. The new township must be designed with due consideration of the environmental impact and must ensure that only sustainable material is used in these projects.
It is time for the new USP i.e. Climate Controlled Buildings that would provide extremely comfortable interior in concrete buildings that would provide natural cooling and warming through which the wellness of the occupant particularly old people, small children, diabetic and asthma patients are taken care.
Anything else that you would like to tell us?
Sinicon PP is a product for the masses irrespective of the size of the project and it addresses the formal and informal segments in the construction industry due to its ease of application and affordability.