JSW Cement is all set to launch in West Bengal. It is part of the $11 billion JSW Group launched its operations in West Bengal today.
JSW Cement will bring its premium PSC (Portland Slag Cement) grade to the eastern markets. It now looks to aggressively garner market share in this very competitive part of India.
The JSW Cement plant in Salboni is the largest in West Bengal It uses state of the art technology and will manufacture 2.4 MTPA of premium PSC grade cement.
JSW Cement will position itself aggressively in the market through a TVC campaign directed by Shoojit Sircar .This would be the largest ad spend by any cement brand in the Eastern part of India.
At the launch Mr. Parth Jindal, MD, JSW Cement said “JSW Cement is now one of the fastest growing cement companies in India. We have a strong presence across the Southern Market, Maharashtra Goa and Orissa.”
“With East as a new addition to our map, we are looking further to increase our network and reach out to new customers.”
We hope to expand our horizons in the industry and take JSW Cement to greater heights in the region.”
The premium slag cement improves durability in construction with unique blending process using state of art technology ensuring better quality cement.
JSW Cement entered the cement market in 2009 with a vision to ensure a sustainable future for the country by producing eco-friendly cement. This shall be done by using industrial by-products such as slag.
Its plants at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh and Dolvi in Maharashtra utilise slag from the JSW Steel plants to produce green cement. This has helped in reducing the carbon footprint of the Group.
JSW Cement is India’s largest manufacturer of ‘Portland Slag Cement (PSC)’ variant of blended cement which is environmentally friendly and economically viable.
JSW Cement currently has a manufacturing capacity of 10.3 MTPA.
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