The monsoon season has brought with it good news for equipment buyers who are on the look-out for value propositions in the construction equipment marketplace. In an effort to create excitement in the market, construction companies are rolling out new launches, upgrades, limited edition offers or even marketing and finance programmes. Usually June heralds the monsoon season in India, making buyers more conservative to buy equipments. Hence to address this issue and to provide a best solution, Liugong, one of the leading manufacturers of the construction equipment, has rolled out an unique “MONSOON MAGIC” offer. The main motive behind this scheme is to provide more benefits to the customer during the monsoon as compared to any other season.
The scheme will provide special benefits to the customers like upto sixty days EMI holiday, tenure availability up to four years and much more. The monsoon scheme offer can be availed at all the Liugong dealers till 30th September 2013. The basic idea is to be more close to the customers and to ensure that each customer gets relief from the economic slowdown. The construction industry, which is battling the worst slowdown in a decade, has been trying new marketing efforts to kick start demand. Liugong officials said that this is part of the company’s monsoon strategy and is gearing up to push demand for equipments in the market.
According to Rohit Punjabi, Assistant Director, (Strategy Development & Marketing), Liugong India “Consumers are always looking at some kind of incentive to purchase the machines. But it’s not just discounts but the entire package which attracts a customer. We launched this offer so that to benefit our clients by giving more value for their money.For further details:
Liugong India Pvt. Ltd.
64, Okhla Industrial Estate Phase-III,