SRMB Srijan Pvt Ltd (SRMB), one of the leading Steel Brands in Eastern India has endeavoured to bring the focus on the Quality of Steel with India’s only Steel Testing Orientation Center ‘Rods n Bars’. The retail outlet shall provide the scope to undertake free testing of the TMT Bars using Universal Testing Machine (UTM), to be sure always.
The initiative is directed on bringing the focus on the Quality of Steel toward building and construction industry. The stores shall not only offer, free home delivery but also act as a complete steel guide as well.
Mr. Ashish Beriwala, Director Marketing at SRMB Srijan Pvt Ltd Group commented, “In today’s marketing scenario, an exclusive retail concept has a great future. We thought that it was time that SRMB Srijan Pvt Ltd gave India a first of-its-kind steel shop. For us, selling steel is a secondary objective as primary focus is on educating consumers about the product, its testing and usage. There is a huge gap in testing infrastructure in our country, more specifically in rural and semi urban areas. These centres would not only cater to the gap but, would spread awareness regarding good steel and best construction practices”.
At SRMB, the ‘Rods n Bars’ shall assist in testing the steel before consumers chose it for construction. The Retail concept shall help identify 100% genuine steel with free steel testing facility. The steel will be tested in consumer’s presence to assess the quality of steel without any hassle.
The Brand has over 12 steel Testing Centres and plans to open 5 more by the end of FY 2018.
SRMB Srijan Pvt. Ltd. is one of the leading steel manufacturers in EASTERN INDIA established in 1951 in Kolkata, India. SRMB Group has witnessed growth with a turnover of over `1200 crores today. In addition to a wide project base, the SRMB group has a Pan India presence in retail markets. The group has more than 700 distributors, dealers and C&F agents. With 19 working branches across India, SRMB Group has a list of clients which include DLF, Hindalco, Indian Railways, Larsen A & Toubro, NTPC, Reliance, Simplex, Shapoorji Paloonji, Unitech and Wipro.
SRMB has been awarded as the Best use of technology of the Year 2015, Best TMT Brand in West Bengal 2016 from Steel Mint, Most preferred Brand by real estate sector – Steel 2018 by ET Now.