Home Articles New Telescopic Handling System: Market Size and Applications

Telescopic Handling System: Market Size and Applications


Telescopic Handling SystemA compact telehandler is a revolutionary machine of the 20th century, the origin of which is associated with that of a forklift. Initially, forklifts relied on manual strength to lift loads. With the innovations taking place with industrialization, it is a construction equipment that replaced the man. Telescopic handlers find wide application in construction, mining and various special applications such as tyre handler, rib handler etc. All the segments are expected to grow as telehandlers are multi-purpose equipment and can be used in rough terrains also.




Working specifications and applications:

A telescopic handler is most commonly used as an all-terrain forklift, crane, aerial work platform, or even an excavator depending on the amount of attachment mounted to the end of its boom. The maximum lift heights of a telehandler at present ranges from 12.5 ft to nearly 70 ft. With its strength and dexterity, it has become a necessity for construction sites, agriculture environment, and rental fleets.

With rapid innovations taking place in the market, a telehandler has turned into more of a ground engaging, telescoping, compact tool carrier. The functions of three pieces of a compact equipment are carried out by this single equipment such as the function of a compact wheel loader, a skid steer loader, and a compact telehandler.

A machine, that was previously, attached to a piece of equipment permanently, with the ambidexterity of a telehandler, is turned into an all season equipment, carrying out nearly any task with any attachment. To name a few are in the field of construction like lift materials to second floors of a structure or use it to remove snow or use it in an agricultural environment. Attachments like buckets, brooms, and hydraulic grapples can be attached a telehandler. It is not easy to carry out your job at a site which does not offer adequate space for the same. And keeping this in mind, telehandlers, at present, not only dig and lift but also excel in maneuverability.

The human life is at risk as this equipment mostly find applications which are not very conducive. Companies are now giving immense importance to the safety factor of the telehandlers. For example, Godrej is providing a strong ring across chassis which helps to reduce the center of gravity and thus enhances the safety of equipment. The cabin is equipped with special roll on feature which saves operator life even if equipment rolls down to 100m in hilly or mine areas.

The Innovators: The market and the launches

Major vendors like the JCB Loadall are constantly offering new and better equipment with each passing year. With every update, the company has moved the telescopic handler market forward, introducing four-wheel drive placing the engine to the side of the chassis to allow a lower boom-mounting positioning and offering multimedia steering with equal sized wheels to improve maneuverability. It’s most recent innovative telehandler product was the ultra-compact Loadall 525-60 HiViz of 2015. It has recently, produced its 200.000th Loadall telescopic handler as well.

Recently, many companies have launched telescopic tool carrier for applications that require a compact machine featuring a two-stage boom with a reach of more than 10 ft and a lift height of 19 ft and the ability to lift up to 5,500 pounds. Firms such as Josts offers Omega Lift’s ARM & ARM XL Telescopic Handler Series in India. Available in various capacities and can be used to lift up to 16.5 meters. A powerful powertrain, proportional hydraulic controls and a solid steel frame are just a few standard features of the machines. The Liebherr telescopic handlers too are tried-and-tested. The machine’s hydrostatic travel drive with infinitely variable acceleration without shifting gear and good maneuverability guarantees quick work processes even in limited spaces.

Haulotte is also known for their telescopic handling specifications. Even though they did not broadcasted any uni release product in BC India but they are launching a number of products in the coming year. ‘We have pretty much covered every range and presently in regard to the articulating boom we have renewed our range. We have also addressed the launch of new 26 telescopic handlers which were earlier showcased in Bauma China earlier in 2016’, said Managing Director – Mr. Damien GAUTIER & Director, Haulotte. Genie and. JLG’s are also offering telescopic handlers for the Indian market.

The Loadall series from JCB,are particularly architected for the Indian condition. This series of telescopic handlers can handle loads from 7 meters upto 17 meters. ‘The ‘Loadall’ series of telehandlers are telematics-enabled. With ‘Livelink’, operators are fed real-time information on fuel consumption, hours of use, performance, service schedules, to name a few, to keep them abreast with what’s happening inside the machine. This gives them the tools to identify and diagnose a situation leading to better operability, higher performance, and longevity of the machine’, said Jasmeet Singh, Head-Corporate and External Relations, JCB India.



The rental market and expert opinion:

A report from Research and Markets forecasts significant growth in the Global Telehandler market from 2014 through 2018. Analysts see the market growing at a CAGR of 7.84 percent. According to the report, the Global Telehandler market is driven by several factors, including the expansion of the Rental Equipment business. The latest construction equipment technology with the ability to improve productivity is an attraction to many organizations. But because of the high cost, some SMEs find it difficult to buy such equipment. This has led to the growth of rental equipment businesses.

But opinion seems to vary among industry veterans. Sumeet Bansal, DGM Marketing & Sales from the Godrej believes that the notion of ‘rental fleets forms the largest Customer segment for the Telehandler market’, is not true for the Indian market. ‘Presently, this is not true but the market will definitely move towards rentals. The challenge with the organizations is the capital and this can be managed by being asset light. Telescopic handlers find wide application in construction, mining and various special applications such as tyre handler, rib handler etc. All the segments are expected to grow as telehandlers are multi-purpose equipment and can be used in rough terrains also’, says Sumeet.


Sumeet Bansal, DGM Marketing & Sales, Godrej


Market overview:

When asked about the market potential of telescopic handlers ,Rajinder Raina, General Manager-Marketing, Escorts Construction Equipments, said ‘In the Material Handling equipment category, Telescopic Handlers, Telehandlers, made a late foray into the Indian market place. Price being the major barrier. Escorts tied up with Manitou in 2009 to market their entire range of products. It was pure concept selling wherein the ROI had to be established by us for the customer buy in. Use of multiple attachments for making the product versatile & deployable for unique applications.


Rajinder Raina, General Manager-Marketing, Escorts Construction Equipments


The first lot of 25 units, each costing approx. 80 Lakhs, was sold to M/S Hindustan Construction Company Ltd, Mumbai for tunnelling work at their various hydel power project sites. The attachment fitted on the telehandler was Steel Rib Erector & man Basket. Telehandlers gained acceptance thereafter as Escorts sold 100 units in quick time. The major buyers comprised M/S L&T, M/S Reliance Industries etc.

Telehandlers are there to stay provided these are sold with multiple attachments & as solutions rather than equipment. It will remain a push market for some more time & sellers have to invest in upgrading/educating the user. As of now, not much effort has been invested in the Indian market place but things are improving. It is a product that will witness sustained growth in the coming years as the number will multiply manifold from the current approx. 150 to 175 Units. As the premium on safety at project sites increases, telehandlers will be one of the preferred equipments. Maneuverability & versatility will give it a huge advantage in smart cities”. The market in India is at a nascent stage today but will mature/grow steadily.’

The telehandler market is competitive in nature, with severe new innovative technologies being introduced to improve safety and performance. Revenue growth under the Telehandler market is likely to be influenced by the current expansion phase of the emerging economies. Manufacturers lay more emphasis on extending features such as account weight, boom angle, and height. Users have been replacing their existing construction equipment with telehandlers. This trend is expected to continue in the coming years as global manufacturers are increasingly adopting this technology. With all these innovations taking place, the global telehandler market is expected to grow at a CAGR of 5.88% during the period of 2016-2020.

‘We have supplied Merlo equipment at rail metro projects, construction of dams, tunnel construction and at various building construction projects. We are confident that this market will grow and would be launching new products in the second half of this year, Godrej spokesperson.


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