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There’s No Stopping This Off Highway Tire Specialists BKT poised to double turnover to $2 bn by 2020

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BKT 1Balakrishna Industries (BKT) has firmly entrenched its position as a global market leader in off highway tires. The company’s strong R&D focus and relentless pursuit of excellence has made it one of the most recognized global brands from India.

There is no stopping the BKT growth story. The company which was the first in India to produce all-steel radial OTR tires is poised to more than double its turnover to $2 billion by 2020, through product innovation, and aggressive marketing strategies. BKT provides an incredible 2300 different SKUs (Stock Keeping Units) for varied applications. The company has products from 5” diameter to 54” rim diameter suited for a variety of vehicles like dumpers, graders, trailers, forklifts, articulated dump trucks, high-speed cranes, container handlers, etc.

A strong R&D focus has been one of the cornerstones of BKT’s success story. The company’s R&D strength can be gauged from the fact that it takes only a time of 8-10 weeks for it to develop a new product, considered the world’s fastest turnaround time.

BKT is also the first off highway tire manufacturer in the country to be REACH compliant for its entire range of products. Giving an insight into its focus on re-search, Arvind Poddar, the Chairman and MD BKT observes, “We invest heavily every year into R&D, to upgrade our plant facilities and develop new products. Our competition is with global tire giants, so we always have to have an edge over technology if we have to compete with them. “The company has a modern R&D center located in Chopanki in Rajasthan. It is also planning a new R&D set up at its Greenfield project in Bhuj. BKT is also associated with various testing facilities across Europe.

BKT has lined up ambitious growth plans for the future. It is in the process of establishing its 4th state-of-the-art plant in India at Bhuj, where the emphasis will be on production of radials. The facility will also produce Ultra Large and Giant OTR tires up to 51” rim diameter. Going into details about the plant, Rajiv Poddar,

Joint Managing Director of the company says, ”We have invested over USD 375 million in this plant. The plant will enhance our total capacity by 75%,” summing up the immediate future expansion plans of the company.w

“We invest heavily every year into R&D, to upgrade our plant facilities and develop new products. Our competition is with global tire giants, so we always have to have an edge over technology if we have to compete with them”
Arvind Poddar, Chairman & Managing Director

For further details:
Email: apc@bkt-tires.com
Web: www.bkt-tires.com

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