UltraTech Cement, that recently became the world’s third largest cement manufacturing company, has introduced a ready-to-use and mix-in-the-bag concrete called UMix. It has become the first company to launch a do-it-yourself concrete product in India. UMix is a ready-in-two-minutes concrete that will help people do minor repairs quickly without creating a mess in their house. This innovative product comes in an innovative and attractive 20kg bag that makes the entire project very convenient for people at large. It will also help ease the work of masons and contractors to do major repairs in houses and societies without any hassle and mess of mixing cement and aggregate at the site. The product was launched in the Bengaluru markets on 1 June 2018 in a celebration amidst UltraTech dealers and management teams.
In the current scenario, a majority of small concrete repairs are done by mixing loose cement, aggregates and water. But the challenge here is that for small repairs getting quality aggregates, cement in small quantities is cumbersome, since minimum order quantity adds to wastage of each of these elements. Getting labour (masons-contractor) to do small jobs is generally a challenge. Additionally, there are hassles of mixing and handling along with storage issues at the site.
In the construction market, currently, no other company has invested much in the repair segment. Construction-related companies and manufacturing industries focus has only been on the new building markets. Repair segment products have been minimum. Repair, as a business, for masons and contractors has also been low-profit so availability of skilled labour for repair has always been a challenge in India. UltraTech’s UMix was introduced to solve these challenges. It will help people repair their own house or even the masons and contractors will take up repair work as it will be hassle fee and time saving for them.
Mr. Sanjay Mathur CEO , RMC & Key Accounts of UltraTech Cement said ‘Umix is an easy to use, factory packed premixed concrete solution, for doing repairs & minor constructions. Umix is available in a unique & innovative pack of 20kg, where concrete can be prepared by adding 2 litres of water in the bag. It’s a two minute solution’.
This product is devised to make the entire process simple and convenient. It is designed on the “Do It Yourself” (DIY) platform, offering ease and convenience of buying right proportion of the concrete mix, ready to use in just 3 steps.
The innovative 20kg bag consist of a ready-to-use concrete in a powdered/dry form. All you have to do is add 2 liters of water, mix it in the bag itself and the concrete is ready to use. It can be poured out in just 2 minutes. It is also convenient for mason and contractors to do repairs in houses or societies as it saves their time and guaranties superior quality of work as the ingredients are pre-mixed or engineered mix.
Zero wastage. As the concrete can be mixed in the bag, it becomes quite easy and convenient to mix for final usage.
- This product is ideal for minor concrete repairs such as:
- Home renovation work (Viz : Kitchen, Bathroom repair)
- Society / building compound repairs,
- Society / Bungalow driveway, walkway patch work
- Lamp-post/Gatepost foundation work
- Road & bridge repair and Minor structural repairs
UltraTech Cement Limited, an Aditya Birla Group Company, is the largest manufacturer of grey cement, Ready Mix Concrete (RMC) and white cement in India. It is also one of the leading cement producers globally. UltraTech as a brand embodies ‘strength’, ‘reliability’ and ‘innovation’. Together, these attributes inspire engineers to stretch the limits of their imagination to create homes, buildings and structures that define the new India. RMC is the Concrete Division of UltraTech and offers a wide variety of products in construction and décor category. With 100+ Ready Mix Concrete (RMC) plants in 36 cities, UltraTech is the largest manufacturer of concrete in India. It also has a slew of speciality concretes that meet specific needs of discerning customers.
UltraTech Umix will be available only in Bengaluru